Boost your Sales this Festive Season

Boost your Sales this Festive Season

Identify customers' gift preferences:

Have both short and long-term sales goals: 

Lastly, make your products affordable, give discounts and provide customers with a myriad of product offerings to choose from. They'll definitely come back for more, sing your praises, and remain loyal to your brand. 

OUR RESOURCES

How to Choose your CFO Wisely

What are the academic and professional qualifications and experiences to look out for when choosing a Chief Financial Officer (CFO) for your business? Here's all you need to know.

Combating Cyber Threats as an MSME

Cyber threats in your business must not be overlooked because they can steal your data and destroy your business. 

How to Use FOMO in Marketing

The fear of missing out (FOMO) is more powerful than the fear of losing. FOMO, like other marketing strategies, can be used for good or bad. Here's how to use it for good.

Clauses to look for in a Contract

A contract is a legally binding agreement that is enforceable by law. It is important for parties to critically and diligently review and look out for these clauses before signing any contract.

INSIGHTS: STATE OF ENTREPRENEURSHIP IN NIGERIA

As a Nigerian entrepreneur, understanding the state of entrepreneurship in the country is important to navigate the challenges you might encounter in your entrepreneurial journey. Here's why on the 17th of November, The FATE Institute launched the 'State of Entrepreneurship in Nigeria 2022 Report.' Some insights from the report are: Imo state ranked the highest on the entrepreneurial index, followed by Bauchi & Delta; Limited access to finance is the most important factor that hinders business growth in Nigeria, and that 75% of entrepreneurs whose businesses experienced growth in the last one year raised finance for their businesses. 

Want to know more about the state of entrepreneurship in Nigeria, click here to download the report.

BUSINESS FUNDING OPPORTUNITIES

Les Margaret Awards is dedicated to women citizens of a European or African country who place innovation at the heart of their action and who have thus developed a digital project, in all sectors, that responds to one or several societal and environmental issues: a disruptive innovation that creates jobs and value for our economies. Applications are open until January 9th, 2023. Candidates can apply in three categories. Click here for more information on the application process.