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How to Create a Solid Branding Strategy

Dear ,As an entrepreneur in this COVID-19 pandemic period, you are probably having to face the uneasy task of reviewing your business branding strategy and operating model. 

And regardless of whether your business is in the startup stage, growth stage, mature stage, or decline stage, you have to conduct a Brand Research because the business dynamics have changed. By conducting a Brand Research and implementing the findings into your Brand Strategy you can ensure your Brand is continually building market share as well as mind share.So how does an MSME conduct Brand Research? This article highlights the different steps you need to take to create a solid branding strategy.

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Stay Safe!Sincerely,Oluchi Johnson-AchibiriCommunity Manager, msmehub.orgFATE Foundation1st Floor, Water Corporation BuildingIjora, Lagos

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