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Effective Branding in a Post COVID-19 World

Dear ,Pandemics are filled with dark moments but your brand should not go dark! In many countries around the world, lockdowns and curfews are being lifted, infection rates are decreasing and economies are being rebooted. This, however, does not mean the COVID 19 pandemic is over.

And because of this realization, we expect a lot of consumer behavior and consumption discovered during the peak of COVID-19 to be sustained as we enter this new phase where COVID-19 is still under control. Because of the pandemic, the world is technically in recession and this will put immense stress on consumer incomes.

Multiple research studies conducted between February 2020 to date have highlighted various behaviors and consumption trends impacted by COVID-19.This article highlights a few tips brands can leverage to remain relevant and stay in tune with the experiences of their target markets. 

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Stay Safe!Sincerely,Oluchi Johnson-AchibiriCommunity Manager, msmehub.orgFATE Foundation1st Floor, Water Corporation BuildingIjora, Lagos

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