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How does Customer Feedback Benefit Your Business?

Dear ,

Welcome to a new week!In this part of the world, customer feedback most of the time means a lot of tongue lashing and harsh comments. For businesses that have an automated customer feedback system, the red smileys are always swimming all over the place. But the big question is what are the benefits of Customer Feedback?

Having a feedback system can help your business in the following ways:

1. It facilitates customer engagement and if handled properly, fosters customer retention. Valuable insight about what you're doing well or not and areas of your business that require improvement can also be gleaned from such feedback.

2. It helps to identify your loyal and supportive customers and helps you build your brand affinity. Customers who are displeased with a particular product or service can be converted to loyal customers if their complaints are handled promptly and professionally. 

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Do have a great week!Stay Safe!Sincerely,Oluchi Johnson-AchibiriCommunity Manager, msmehub.orgFATE Foundation1st Floor, Water Corporation BuildingIjora, Lagos

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