Jump start your week

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JumpStart Your Week

Dear ,

Welcome to a new week!

Do your customers think highly of your brand? Are they willing to pay premium for it?

Brand equity simply refers to goodwill and benefits that a product or service enjoys which is borne out of consumers' perception and experiences with such brands. It is the value and worth ascribed to a brand in the minds and eyes of the consumers.Brand equity isn't something you come about suddenly or overnight; it takes effort, consistency; focus and a lot more. Learn some simple ways to build your brand equity in this articleKeep reading 

Do have a great week!Sincerely,Oluchi Johnson-AchibiriCommunity Manager, msmehub.orgFATE Foundation1st Floor, Water Corporation BuildingIjora, Lagos

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