Jump Start Your Week

Here's something to help you turn that product into a Brand!

January 05, 2020

JumpStart Your Week

Dear ,

Welcome to 2020!So you have a product but its not a brand yet, why do you need to create a Brand?

A Brand commands respect! Unlike a product that can be seen as a mere commodity, a Brand is an identity your product owns which distinguishes it from 'mere commodities' in the category. The process of creating this identity is called Branding. 

1) Branding builds the respect your customers, suppliers, employees and even competitors have towards your product or service

2) Branding helps your product or service become recognizable

3) Branding increases trust towards your product or service

This article shares some reasons why you need to brand and advertising strategies you can adopt to build your brand 

Do have a great week!Sincerely,Oluchi Johnson-AchibiriCommunity Manager, msmehub.orgFATE Foundation1st Floor, Water Corporation BuildingIjora, Lagos

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