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Understanding Consumer Journeys

Dear ,

Understanding the journey your consumers go through to purchase your product or service is essential.  This journey is usually not simple nor linear, it is full of twists, turns, challenges, and obstacles, but it is good to understand it so that you can build a foundation.

So what is this journey?

1) The first stage is actually becoming aware of the different products or services available to solve their consumer problem.

2) After awareness, they begin to learn more about the product or services in the category either actively researching or from word of mouth. At this stage they are building their consideration set; the products or services in the category they will consider purchasing.Keep reading

Stay Safe!Sincerely,Oluchi Johnson-AchibiriCommunity Manager, msmehub.orgFATE Foundation1st Floor, Water Corporation BuildingIjora, Lagos

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