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Uncover Your Product Potential

Dear ,

Entrepreneurship arises from the improvement of the status quo. Such improvement can be incremental or revolutionary. Regardless of the magnitude of the innovation, the bottom line is that such improvement must be profitable.

One way to uncover the hidden potential of existing products is the use of the ACE Matrix. Designed by two American professors, Ian MacMillan and Rita McGrath, the use of the ACE Matrix can uncover opportunities to create new products from gaps in existing products.This article summarizes the process.Keep reading

Stay Safe!Sincerely,Oluchi Johnson-AchibiriCommunity Manager, msmehub.orgFATE Foundation1st Floor, Water Corporation BuildingIjora, Lagos

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