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Market Research

Dear ,

Welcome to a new week!A popular marketing quote by Peter Drucker is "The aim of marketing is to know and understand the customer so well that the product or service sells itself". So, if you are planning to market your product/service, you need to test the receptiveness of your target market to your idea. Market research is the commercial equivalent of "looking before you leap".

Market research can be conducted in several ways - surveys, focus group discussions, interviews, observation, etc. Market research can be primary or secondary. You may conduct your research online using free tools such as Survey Monkey. Regardless of the means, you use to gather information from your customers, this article highlights the key information you need to uncover in your research

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Do have a great week!Stay Safe!Sincerely,Oluchi Johnson-AchibiriCommunity Manager, msmehub.orgFATE Foundation1st Floor, Water Corporation BuildingIjora, Lagos

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