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Importance of Data to Small Businesses

Dear ,

The business environment and competitive landscape is becoming increasingly dynamic. Innovation and disruptions are constantly changing business operations and defining their survival. At the center of all these changes is data. 

The good news is that a plethora of data is being generated by both human and natural activities on a daily basis, such that individuals and businesses have to carefully sift through the available data in order to collect and analyze only relevant ones. However, effective collection and analysis of useful data may be expensive, and that explains why only companies with big financial war chest appear to be benefiting more from big data analytics and their application to various business segments.Nevertheless, Micro, Small & Medium Enterprises (MSMEs) with a little budget can also key into the wide range of opportunities and benefits embedded in targeted data collection, analyses, and utilization, using the following strategies:

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Do have a great week!Stay Safe!Sincerely,Oluchi Johnson-AchibiriCommunity Manager, msmehub.orgFATE Foundation1st Floor, Water Corporation BuildingIjora, Lagos

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