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How Ready Are You for a Digital Transformation?

Dear ,

Welcome to a new week!Today's consumer is peculiar. They are digital, global, informed and trendy. They want products and services that push the boundaries of your brand promise.

They want service delivery that is unparalleled and they want the same feat repeated the next day. They are involved in social issues and want to feel like they're consuming products or services from a company whose brand also has a stand on social issues. Their loyalty can be fickle but once you get it, it's yours for keeps.

How do You Measure Up?This article looks at some of the parameters that measure your readiness to transform your business and ensure it stays ahead of this curve, for a long time to come.

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Do have a great week!Stay Safe!Sincerely,Oluchi Johnson-AchibiriCommunity Manager, msmehub.orgFATE Foundation1st Floor, Water Corporation BuildingIjora, Lagos

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